British brands that connect with business
by EquipmentConnect To be British means many things: taking the rain in our stride, screaming at the footie, enjoying a cold lager and stocking up on PG tips are some to name a few. Consumer brands often play upon this resilience and emotional attachment. What is more interesting is how British B2B brands connect with their audience when pivoting on national values. Here, we look at some of the most successful British brands, what makes makes them so quintessentially British and how they keep driving their success forwards. JCB



